Meet the Team

Michelle Reeves

Co-founder & CEO

An international executive and entrepreneur who has built multiple businesses and created innovation strategies for global brands across fashion, sports, entertainment and tech. Named on the 2022 Power List by Marie Claire USA, and “Queens of Crypto” by FORBES, she has been featured in VOGUE, LA Times, NBC and others for her business insights and expertise in Web3 and emerging tech.  Fun fact: She created the world’s first ever touch trademark.

Andrea Siegel

Co-founder & Chief Product Officer

Over 20 years of marketing and business building experience across technology, art and fashion. Andrea dedicates her time to support independent designers, helping them build local businesses and brands. While living in Tokyo, Japan Siegel worked with some of the world’s most creative minds and local artists, and brought her unique eye and global experience across art, design and curation to support emerging talent.

Da Young Kim

Artist & Art Director

The NFTs features 200+ hand drawn features by Da Young Kim, an international illustrator, fashion designer and artist.

Da Young has her own fashion label and was a former designer on Project Runway. She was born in Seoul, Korea, grew up in India, and studied at the Academy of Art University of San Francisco.